Интересный эффект при наведении на карточку товара, используя чистый CSS3. Описание товара выезжает из под картинки.

HTML

<div class="wrapper">
 <div class="card">
  <div class="face face1">
   <div class="content">
    <img src="https://github.com/Jhonierpc/WebDevelopment/blob/master/CSS%20Card%20Hover%20Effects/img/design_128.png?raw=true">
    <h3>Design</h3>
   </div>
  </div>
  <div class="face face2">
   <div class="content">
    <p>Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cum cumque minus iste veritatis provident at.</p>
    <a href="#">Read More</a>
   </div>
  </div>
 </div>
 <div class="card">
  <div class="face face1">
   <div class="content">
    <img src="https://github.com/Jhonierpc/WebDevelopment/blob/master/CSS%20Card%20Hover%20Effects/img/code_128.png?raw=true">
    <h3>Code</h3>
   </div>
  </div>
  <div class="face face2">
   <div class="content">
    <p>Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cum cumque minus iste veritatis provident at.</p>
    <a href="#">Read More</a>
   </div>
  </div>
 </div>
 <div class="card">
  <div class="face face1">
   <div class="content">
    <img src="https://github.com/Jhonierpc/WebDevelopment/blob/master/CSS%20Card%20Hover%20Effects/img/launch_128.png?raw=true">
    <h3>Launch</h3>
   </div>
  </div>
  <div class="face face2">
   <div class="content">
    <p>Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cum cumque minus iste veritatis provident at.</p>
    <a href="#">Read More</a>
   </div>
  </div>
 </div>
</div>

CSS

body{
 margin: 0;
 padding: 0;
 min-height: 100vh;
 background: #333;
 display: flex;
 justify-content: center;
 align-items: center;
 font-family: consolas;
}

.wrapper{
 width: 1000px;
 position: relative;
 display: flex;
 justify-content: space-between;
}

.wrapper .card{
 position: relative;
 cursor: pointer;
}

.wrapper .card .face{
 width: 300px;
 height: 200px;
 transition: 0.5s;
}

.wrapper .card .face.face1{
 position: relative;
 background: #333;
 display: flex;
 justify-content: center;
 align-items: center;
 z-index: 1;
 transform: translateY(100px);
}

.wrapper .card:hover .face.face1{
 background: #ff0057;
 transform: translateY(0);
}

.wrapper .card .face.face1 .content{
 opacity: 0.2;
 transition: 0.5s;
}

.wrapper .card:hover .face.face1 .content{
 opacity: 1;
}

.wrapper .card .face.face1 .content img{
 max-width: 100px;
}

.wrapper .card .face.face1 .content h3{
 margin: 10px 0 0;
 padding: 0;
 color: #fff;
 text-align: center;
 font-size: 1.5em;
}

.wrapper .card .face.face2{
 position: relative;
 background: #fff;
 display: flex;
 justify-content: center;
 align-items: center;
 padding: 20px;
 box-sizing: border-box;
 box-shadow: 0 20px 50px rgba(0, 0, 0, 0.8);
 transform: translateY(-100px);
}

.wrapper .card:hover .face.face2{
 transform: translateY(0);
}

.wrapper .card .face.face2 .content p{
 margin: 0;
 padding: 0;
}

.wrapper .card .face.face2 .content a{
 margin: 15px 0 0;
 display:  inline-block;
 text-decoration: none;
 font-weight: 900;
 color: #333;
 padding: 5px;
 border: 1px solid #333;
}

.wrapper .card .face.face2 .content a:hover{
 background: #333;
 color: #fff;
}